How to Protect Your Business from Customer Thefts
The National Association for Shoplifting Prevention (NASP) estimates that billion in merchandise is stolen from stores annually. Every day, millions worth of merchandise is stolen from stores. With such high numbers, it's no surprise that businesses are looking for ways to reduce the danger of stealing and other customer thefts.
The National Association for Shoplifting Prevention (NASP) estimates that billion in merchandise is stolen from stores annually. Every day, millions worth of merchandise is stolen from stores. With such high numbers, it's no surprise that businesses are looking for ways to reduce the danger of stealing and other customer thefts.
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Go for the high-tech route.
Security film that makes it tougher to smash windows to facial recognition systems that inform business owners when a known shoplifter enters the store are all examples of anti-theft technologies. Tagging systems connected to register activity are in the middle, so you'll be notified if an item is leaving the store without being paid for. Consult with other business owners to find out what technology has worked well for them, and keep up with the latest in theft prevention technologies.
Keep it tidy
When shelves and countertops are cluttered and unorganized, it's difficult to detect when objects go missing. To keep better track of your inventory, consider only setting out a fixed amount of each item and keeping the rest in the stock room. Outside areas should be kept tidy and clean. It's difficult for criminals to break in without being spotted if trees and bushes are kept away from access spots.
Security Cameras and Lights
Today's market has a plethora of simple-to-install security cameras to keep an eye on customers when you can't. To deter shoplifting and break-ins, put up signs stating that your property is monitored 24 hours a day, seven days a week. Make sure the store (both inside and out) is well-lit. After closing time, motion detection lights and outdoor cameras can assist deter burglars seeking for dark areas to get in.
Restrict Specific Areas
Customers appreciate an open, easy-to-shop business with large aisles, but you should clearly identify which areas are off-limits. When not in use, lock the dressing room doors and install signs indicating that certain areas are reserved for employees only. When staff leaves, the passcodes for management offices and stock rooms should be updated. Lock display cabinets containing valuable things as well.
Keep an eye out
Tell your personnel to keep an eye out for customers wearing oversized coats or loose apparel. Closed umbrellas with pockets for little products, baby strollers, and shopping bags from other establishments are among the other tools of the trade. Establish a retail policy requiring customers to keep their shopping bags and backpacks in a secure area of the store, such as behind the register. Keep an eye out for huge groups of people entering a store at the same time. Flash mobs of shoplifters rush into a store, grab what they can, and flee before the storeowners realize what has happened.
Make direct eye contact
Greeting customers as soon as they enter the door is not only wonderful customer service, but it also signals a would-be shoplifter that you run a store with a vigilant and active staff. Make sure personnel are aware that the majority of shoplifting comes as a result of an opportunity.